The book covers nearly everything you need to know about: * New ways to build your opt-in list fast maximize your list response rate * Designing HTML emails for email clients and web-based email services * Simple email layouts that work best * Testing & delivering HTML email newsletters * Segmenting email lists personalizing emails * Best email marketing practices tips for better email delivery and open rate * Email campaign tracking: what happens after you click Send button?
Discover how to: * Build your in-house high responsive email list * Design your opt-in page generate profits from the signup process * Create a good healthy email newsletter * Optimize the email newsletter for higher open rate * Measure your email campaign performance: do you know how many recipients opened your email?